Training Provider
The role will be a catalyst of change and significantly contribute to building our marketing capability. They will work also with the Head of Comms to drive up effectiveness and best practice across the team; improvements in campaign media planning, optimisation and reporting agency resource planning, briefing and performance management budget management project management disciplines, agile ways of working
Work with the business facing senior marketing managers and delivery teams to own a single coordinated, joined up holistic integrated marketing plan across strategic projects and comms activities, which can be further defined into prioritised monthly and quarterly detailed plans to meet business goals.
Ensure the team focus on the rights projects at the right time in line with business objectives.
Create and own a single view of the business and customer calendar to define key calendar activities- driving contribution from other functions outside marketing, e.g: Strategy, Policy and Engagement Teams
Work with other members of the SMT to plan activities and campaigns across all disciplines and channels and ensure clear visibility of work flows across the team to ensure appropriate resourcing is available for delivery.
Primary lead on creating simple work flow management to ensure simple navigation through to effective delivery all new briefs into the function
Maximise our marketing impact and return on investment across the marketing spend
Instil a project based planning approach, leading on projects to drive up effectiveness and best practice across the team
Be the relationship owner for strategic partners (e.g media and creative agencies) to ensure a proactive approach to identifying new opportunities.
Plan and manage internal house studio resource, maintaining brand guardianship over brand guidelines, CITB message matrix.
Contribute to establishing firm KPI's across the function and discipline, and tracking for monthly performance reviews of plans and activities -all to demonstrate alignment to business needs and goals.
A senior marketer with experience in working within an multi-channel, medium sized marketing function or agency managing complex business needs.
Strong expert knowledge and experience of all marketing disciplines (on and offline comms, digital channels, insight & CRM), measurement and best practice
Experience of working within an organisation of emerging digital channels is also required.
Strong commercial acumen, with proven experience of driving impact, ROI and marketing effectiveness
Demonstrable experience of working with diverse stakeholders. Excellent stakeholder management engagement skills, with the ability to get buy in to ideas, change and detailed plans.
Strong financial, analytical and budget management skills. Experience on handling media budget in excess of £5m.
Fully remote
Occasional need to travel to office (roughly once, or twice per month)
Salary up to 60k
6 month contract, potential to go permanent
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