Job Description
- A new opportunity for a Digital Marketing Executive
- To join a leading education services provider
A leading education services business providing a range of solutions to the sector.
- Identify areas of website improvement across each business and work with the Digital team on ongoing developments.
- Maintain and optimise company websites and intranets including content creation and SEO.
- Build landing pages, using UX best practices.
- Weekly checking of each website to ensure they are functioning correctly and optimised for mobile, SEO and content layout.
- Develop a series of reports for each business on how their websites and marketing campaigns are performing and recommendations for the next period
- New website project scoping, design and implementations for Group businesses (both current and newly acquired).
- Run website A/B tests where appropriate.
- Running regular technical SEO reports on SEMrush and acting on the results along with informing relevant stakeholders.
- Keyword research (to include generating a negative keyword list) for new campaigns using tools such as Google Keyword Planner and SEMrush to identify competitor terms as well as campaign specific lists.
- Monitoring of keyword effectiveness once campaigns are live and making adjustments as required
- Identify main competitors for each Business and provide regular reports and recommendations on what they are doing successfully and what we can do to outrank them
- Experience in HubSpot for creating automation workflows and optimal customer journeys
- Experience in a digital marketing role (ideally with a digital focus)
- In-depth knowledge of HTML, CSS and JavaScript
- Experience in optimising landing pages and user funnels
- Experience with A/B and multivariate experiments (ideal, not essential)
- Strong analytical skills and data-driven thinking
- Working experience with website analytics, reporting tools such as Google Looker Studio, Google Tag Manager, and digital advertising best practices
- Ability to work as part of a team but also autonomously if required
- A competitive salary
- Opportunity for learning and development
- Hybrid working