Job Description

Job Title: Senior Audience Analyst

Department: The Sun Online

Reports to: Head of Audience

The Sun is the biggest digital newsbrand in the UK and now the fastest-growing news site in the US. The Sun’s multi-award-winning Audience department sits at the heart of our newsroom, with our talented journalists publishing the best coverage of news, sport, TV and showbiz, lifestyle and family value. The team is constantly evolving, driving record traffic across all platforms, growing new audiences, and building engagement and loyalty with our readers.

The Sun is looking for a Senior Audience Analyst to work in our fast-paced newsroom and provide support to the Audience department, journalists and editors - from day to day guidance to longer term insight. Reporting to the Head of Audience, you will extract insight from data using various analytics tools and present it in a clear, more consumable way.

Day to day you will:

• Monitor and analyse our organic traffic on a daily and weekly basis

• Provide insight and make recommendations to our newsroom in order to grow our audience

• Provide detailed longer-term analysis and insight for the Audience department, individual section heads (such as news or showbiz editors) and product managers to build both our editorial strategy and our technical roadmap

• Proactively analyse our traffic, and make data-led recommendations

• Work in The Sun’s Audience department, but also with News UK’s central analytics team

• Decide what tools we should use to maximise our understanding of our traffic

What we are looking for from you:

• Experience with web and SEO analytics tools

• Knowledge of Tableau, Google Looker Studio and other data visualisation tools such as Tableau

• Advanced Excel skills and experience of working with large data sets

• Ability to work in a fast-based news environment while also running longer-term projects

• A confident understanding of the role of analytics within the media sector

• Strong communication and presentation skills, both written and oral, with the ability to translate data effectively for those who are not familiar with it

• Confidence in delivering and presenting actionable insights and analysis to stakeholders

• A logical approach and problem solving skills, with the ability to draw meaningful conclusions from disparate and incomplete sources

• Understanding of complex business questions and be able to frame the right analytical questions

We are News UK: One of the leading media businesses in the UK and Ireland, our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, talkRADIO and Virgin Radio UK, and we have market-leading local radio stations across Ireland. In 2022 we launched TalkTV, a major new TV channel available to everyone across the UK, delivering a schedule of news, current affairs, entertainment and sport, with Piers Morgan in a primetime evening show. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning digital and print, audio and video, events and experiences, our brands are home to a plurality of opinion, representing the diverse communities we serve. News UK is wholly owned by News Corp.

Life at News: At News UK our people are our heartbeat - they are the driving force behind our brands and we want to enable people to thrive. Some of us work flexibly, in many different ways. We encourage you to talk to us about the flexibility you would like. Many of us work in a hybrid way between one of the News UK & Ireland offices and remotely.

We champion diversity and inclusion, we strive to maximise and encourage every individual’s potential and ensure everyone feels valued. We support this through our Diversity Board, D&I strategy & training, creating more diverse content and our intern and apprenticeship programmes. We also have 11 employee-led networks.

We take pride in looking after our amazing talent at News UK supporting the Health and Wellbeing of our staff. Some of what we offer includes:

• A generous pension scheme with employer contributions of up to 5%;

• 30 days holiday and up to 4 volunteering days per year;

• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks;

• Wide range of training available, plus full LinkedIn Learning access.

• Private medical insurance covering pre-existing conditions

• Discounted gym memberships, ClassPass at Home, weekly virtual HIIT, yoga and run club classes

• ‘Bikes for Work’ scheme

• Access to wellbeing benefits such as physio/massage and counselling

We want to ensure that everyone we meet has the opportunity to perform to their best when interviewing. Please let us know, at any stage, whether you require any reasonable adjustments during the recruitment process, and we will do our best to accommodate.

News UK is an official partner of the Journalism Diversity Fund, founder of the Journalism and Disability Forum, and proud member of the Valuable 500. At News UK, we will continue to promote an inclusive and diverse workplace, to help people with visible and non visible disabilities create careers in media and aim to make our content accessible to all.