About the Role

We are looking for an enthusiastic, hands-on Head of Paid Search to impact and shape all aspects of the paid search channel with a high degree of strategic ownership. You will be working closely with the Head of Performance Marketing to ensure paid search best practices are adopted across the board and to support regional marketing managers in growing the revenue and profitability of their respective countries in a sustainable manner.

You’ll oversee our most impactful marketing channel, accounting for the largest part of a marketing budget of over £40 million a year, and you’ll directly manage a distributed team of paid search managers as well as the relationship with key external stakeholders.

Your work will be directly impacting commercial results and team performance, so we are looking for a strong leader who is prepared to roll their sleeves up and be hands on in driving change along with the gravitas to develop and coach our high performing performance team.

We are growing fast and this role will play a key part in our global expansion, so if you enjoy a fast paced, test and learn approach and want to make impactful change then this role is for you. We hire smart people, so be prepared to both bring new ideas to the table, and learn from the experienced members of the business.

Responsibilities

• Ensure best practices are adopted across all paid search accounts and campaigns.

• Identify and develop areas for growth in new and emerging markets, balancing risk and reward and with a strategic approach encompassing both sides of the marketplace.

• Lead and develop a team of performance marketing specialists to deliver world class performance.

• Facilitate the understanding of results and learnings, establishing the right cadence and granularity of reporting and translating technical jargon into actionable insights for senior leadership.

• Manage the relationship with key external counterparts to maximise the value they provide to the business.

• Support the Head of Performance Marketing in adopting the right technology and developing internal bidding tools to automate and optimise paid search performance at scale.

• Continually test and learn new ideas, categories, geographies and creatives to grow the business.

• Deliver financial targets.

Perks and Benefits

• Share options in a rapidly growing company whose founders have a proven track record and are Private Equity backed

• Flexible working policy with a central office in London

• Private health insurance run by Aviva including dental cover

• Personal annual L&D Budgets with £1,000 to spend on your development

• Enhanced Gympass membership for all employees with access to mental health courses and fitness classes

• Fully stocked kitchen and weekly team lunches

• Financial advisor

• Cycle to work scheme

• Regular wellness weeks with industry leading talks through to massages in the office

• Being at the forefront of an industry with new and exciting problems to solve

Required skills and experience

• 6+ years of hands-on experience managing large paid search accounts with international scope and deep knowledge of Google and Bing Ads platforms.

• Proven track record successfully managing a multi-million pound acquisition budget and taking a company through an intensive growth period.

• You have strong experience automating and using data to improve paid search performance at scale, including API integrations and use of scripts and other automation tools.

• You love working with data and have strong analytical and quantitative skills.

• You are experienced in Google Analytics and understand attribution and measurement and the technical setup of tracking, conversions and audiences.

• Excellent team and project management skills; proven ability to build, manage and scale a marketing team.

• Ability to contextualise data and communicate insights clearly to the team and to other stakeholders including senior managers.

• Ability to innovate but also follow up with execution. Demonstrable examples of having successfully taken a Test -> iterate -> scale approach.

• Strong work ethic, personal accountability, ownership.

Desired skills and experience

• Knowledge of other paid media channels and SEO is a bonus.

• Experience with tools like SA360, Marin or Adthena.

• Experience in travel, retail or marketplace businesses is a bonus.

• Experience of working in B2B, B2C and lead generation.

• Knowledge of French and/or German is not essential but would be an advantage.